Brand & Soul Design
Visual identities for women-led brands who want to feel beautiful, intentional and unforgettable.
Visuals That Carry Your Story
Brand & Soul Design is where visual identity meets creative direction, intuition and storytelling. I create logos, colour palettes, typography, illustrated details and brand visuals that help your business feel clear, beautiful and deeply connected to who you are.
Brand Design Packages
Mini Visual Identity
For small businesses who need a beautiful starting point.
Includes logo direction, colour palette, font pairing and a simple brand board.Full Visual Identity
For brands ready for a complete, cohesive look.
Includes logo suite, colour palette, typography, brand board, visual direction and selected mockups.Illustrated Brand Identity
For brands who want something more unique and art-led.
Includes everything in the full identity, plus custom illustrated assets such as icons, patterns, hand-drawn details or packaging elements.
A Glimpse of My Work
About Me
I’m Ayleen Bown, an illustrator, surface pattern and soul designer. I create brand identities for women-led businesses that want their brand to feel personal, thoughtful, and full of life.My work blends illustration, design, storytelling, and creative intuition, so your visuals look beautiful and also carry the feeling behind your business.
Let’s Create Your Visual Identity
f your brand is ready to feel more personal, intentional and unforgettable, I’d love to help you bring it to life.